As we increasingly live out our lives digitally and online, we’re discovering that not only are there major downsides to all of that social media over-sharing—we may have virtually no control over the way we appear on the internet to searchers. A person who wants to do damage to your reputation will find few obstacles online, easily tarnishing your good reputation and name.
Enter online reputation management.
Part PR gurus, part tech experts, they specialize in providing online do overs—regularly burying negative search results and influencing content that accentuates a client’s desired image.
To find out more about these digital disaster fixer-uppers, we spoke to Shane, the founder of one of the world’s most effective online reputation management companies.
Relevance and Popularity
These terms go hand in hand from an SEO point of view. Keywords and webpages need to be closely aligned by ‘Relevance’ for the results to rank higher. The transparency between relevance and popularity determines the rank of a search result.
It is the most important tool in the Digital Space. Google analytics is a tool that aids in basic keyword research and the most important part, that is to measure the Return on Investment and other relevant results. Optimizing campaigns and search results is carried out through this tool.
It is a tool that is closely linked to Google Analytics. It is used for Editing campaigns and altering all parts of it right from the geography to the time that the campaign will run. It is a very important tool in maintaining an ongoing campaign and helping the name rank higher.