What is SEO
It stands for Search Engine Optimization. SEO is the straightforward movement of guaranteeing a site can be found in web indexes for words and expressions significant to what the website is putting forth. In many regards, it’s basically quality control for sites. Having said that, if there was ever an industry that was minimal comprehended by sources it’s SEO.
Why do we need SEO
SEO is the organic or the unpaid side of digital marketing that helps Ads on search engines to rank higher. In simpler words, small to medium sized organizations that cannot pay the big money needed for paid search are the ones who rely on SEO for their growth digitally.
The web tools that interpret information from websites and codes and bring up the results are called crawlers. Until the point when search engines can catch the web through osmosis, this revelation stage will dependably be fundamental. For example, Google, in light of information produced within a short time, sorts and investigates URLs continuously to settle on indexation choices
Once the URLs are crawled, the next step is Indexing them before they appear on the search results. Storing and crawling of webpages in a database is the primary function of Indexing.
These are instrumental in pulling up results by a search engine by describing the contents of the webpage. Keywords are the basic source of memory for the search engines to recognize and crawl specific content. For example, a 5-star Hotel campaign should consist of keywords like ‘Hotels, Luxury Hotels, etc’.
Author Credit: Jox Panther, Digital Squad – Melbourne SEO Research Institute and Agency